How many years could the planet function the way it is doing now? Well, many studies determine that after 12 years from now, the damage to the planet will be irreparable. Other specialists, like Piers Foster, professor of physical climate change at the Britain’s University of Leeds, confesses that 12 years are too many – it is now when we have to start making changes.

Indeed, the situation is critical. Terms like “sustainability” or “veganism” that sound today like a trend are, in fact, essential. To be responsible for our social and environmental behaviour was never so needed.

The number of toxic materials in our landfills and oceans, together with the deforestation and the human being’s harmful practices, are warming the planet to an unreturnable extent.

All the data from above explains why MyInnerBox is born. The planet is asking for help, and it is our responsibility to put our bit on reducing our impact on the planet. We aim to support small businesses that put their efforts into creating sustainable products, and to impulse a mind-change in our consumers. If there is an alternative to the fast-production, it will be easier for the population to change their habits.

There is no other way; it has to be now. Supporting eco-friendly companies and projects today will be decisive for our future generations.